Advertising & Marketing Communication

广告与营销传播(AMC)是一门跨学科的专业，旨在为学生在广告行业的职业生涯做好准备, marketing, graphic design, and media sales. Graduates of this program are skilled in communicating in various media and contexts; have a working knowledge of the basic principles and capabilities of design; have a broad understanding of contemporary marketing theory and business practices; and gain skills using industry-standard software for graphic design. 学生们继续攻读设计专业的研究生, photography, and business, 并开始了广告业的职业生涯, marketing, graphic design, photography, and public relations.

学生将对广告和营销传播领域有深入的了解, 包括在实际项目和演示中应用视觉和文本思维的坚实基础, 以及对商业内容和原则的广泛理解, communication, and graphic design. 鼓励学生选修AMC和工作室艺术, business administration, or communication.

Major: Advertising & Marketing Communication
Related majors and minors: BA Art, Business Administration, Communication, Visual Studies minor
Academic Catalogue